Aaron Kerson, Owner & Founder

Aaron founded PNW Components with his wife, Emily, after seeing a hole in the market for quality bicycle components at reasonable prices. Growing up as an elite level downhill, dual slalom and BMX racer, cycling has been in his blood for many decades. After working for Specialized Bicycles as a Product Developer for mountain bikes and P.Series bikes (such as P3 & P.Slope) then as Product Manager of Mountain Bikes for the 2016 Marin Bikes product line, he realized that the strong relationships he made over the years with top level manufacturers were the gateway for delivering quality and value to customers. Aaron next worked as a software Product Manager and later in Global Business Development for Amazon's Global Sales team which taught him the ins and outs of selling successfully on Amazon. Leveraging these experiences, Aaron has set a foundation for PNW to source high quality components, optimize online presence while keeping a keen eye on overhead costs all in the name of making high quality components accessible to all customers.

Emily Kerson, Owner & Founder

Emily began her cycling industry career in sales for the successful Bay Area chain of 12 shops, Mikes Bikes. Having worked as a freelance photographer, graphic designer and web developer, she brings a creative eye to PNW's content to establish a firm sense of brand. Emily takes all studio product photos, creates banner ads, copy writing, and crafts marketing strategy. She has most recently been working in marketing for Marin and Polygon Bikes in the USA. As with the entire PNW team, Emily loves mountain biking and has competed in Downhill races at the Sea Otter Classic.