We are super proud of our continued sponsorship of the Sturdy Dirty. If you're asking, "What's a Sturdy Dirty?"... well that's a good question. The Sturdy Dirty is a one of a kind, three race Enduro series put on by women, for women. Yes, this is the first and only women-focused Enduro series in the world right now, and its home is in the Pacific North West, (obviously our love of mountain biking is strong here in the PNW 😍🚲).

The race is becoming well known as it comes into its third year and as the organizers say "it keeps getting better". Kellogg, ID gets added to the list of race venues this year, catering to park-style riders with the delights of lift access and the amenities of the location.

But perhaps most alluring to the evolution of the series is the $1,000 pro purse that will be handed out at every race in 2018. featured the story last week including a quote by Sturdy Dirty Enduro Series organizer Ady Bee Lane, who says, “we couldn't put up a pro purse without the support of our sponsors, who not only support women’s racing but are committed to helping us move the Sturdy Dirty Enduro to the next level." Needless to say we are psyched about sponsoring such a rad event.

To check out more information follow the link here to learn about the event!

*photo credit Chris McFarland (follow Chris on Instagram @chrismcfarlandphotography)